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GENERATION Z - NEW METHODS IN TEACHING
Today’s youngest generation with a label, born after 2000, are connected yet isolated, savvy but anxious, indulged yet stressed. They have grown up with social media, a constant proliferation of information on a fully mobile internet, the rise of Islamic State and other forms of terrorism. As these teenagers approach adulthood, against the political backdrop of Brexit and President Trump, how will they shape the future? Gen Z’s have been born into the crisis period of terrorism, the global recession and climate change. They are predicted to spend their young adult years in a time of economic and social renewal. They are also living in an era of changing household structures, and are the students of today and university graduates, employees and consumers of tomorrow.
The single biggest difference between Generation Z and other generations is how connected they are, and have been since birth. On average, young people, aged between five and 16, spend three hours online every day. Connectivity permeates their lives – from friendships to relationships, news, entertainment, shopping – and has transformed how they interact. Perhaps its because they watched their older siblings get in trouble from posting controversial content on social media, but younger teens don’t want to be tracked. Apps like Snapchat and Whisper have seen explosive growth in the last few years. In contrast, Facebook has lost 25 percent of this demographic since 2011. The average teenager has at least 150 followers on Instagram, and spends around half an hour a day on Snapchat.
Gen Z is part of a generation that is global, social, visual and technological. They are the up-agers, with influence beyond their years. They are the tweens, the teens, the youth and young adults of our global society. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders. They comprise nearly 2 billion people globally, and they don’t just represent the future, they’re creating it. Like Millennials, these students plan to be pioneers, not merely settlers in a career. 72% of current high school students want to start a business. They feel like hackers, not slackers. Since they’re more jaded, they know life is hard and requires work. If we thought Millennials were addicted to technology, get ready for more. In surveys, these teens put technology in the same category as air and water. They cannot imagine living without being connected all the time.
While most of Generation Z are still too young to vote, their focus has shifted away from party politics to single-topic issues such as feminism or climate change; much of the civic engagement and organising they do takes place on social media rather than through traditional political structures. The feelings of social isolation reported by many teenagers can be hard for older people to understand. There’s a perception that this generation should be the happiest and the most content, because they’ve got so much connectivity, across the world, and so much information at their fingertips. But that connectivity is actually disconnecting people from real friendships and the opportunity to enjoy the world together. It’s creating absolutely unrealistic ideals that young people can’t get to. The solution might be more real-life contact and interaction, because social isolation can have lifelong consequences on the brain and relationships and teenagers’ ability to make sense of the world. Depression and anxiety are already on the rise and being normalised. When children have childhoods, and young people are allowed to be creative and spend time with each other, then they shouldn’t be depressed or anxious.
Generation Z has communicated enough with marketing researchers and academics to reveal that they experience: 4D Thinking. Because their minds are streaming in so many directions, they’ve become post-moderns who are hyperaware of their surroundings. They are fairly happy and well-adjusted, but they are not giddy like so many Generation Y kids were in the 90s. They tend to be more realistic not idealistic, seemingly jaded from the tough economy, terrorism and complexities of life. By almost every measurement so far, these Gen Z kids will take multi-tasking to a new level. They prefer to be on 5 screens at once, not 2 screens like Millennials. Get ready to communicate to them while they look around, not into your eyes.
Today’s youngest generation with a label, born after 2000, are connected yet isolated, savvy but anxious, indulged yet stressed. They have grown up with social media, a constant proliferation of information on a fully mobile internet, the rise of Islamic State and other forms of terrorism. As these teenagers approach adulthood, against the political backdrop of Brexit and President Trump, how will they shape the future? Gen Z’s have been born into the crisis period of terrorism, the global recession and climate change. They are predicted to spend their young adult years in a time of economic and social renewal. They are also living in an era of changing household structures, and are the students of today and university graduates, employees and consumers of tomorrow.
The single biggest difference between Generation Z and other generations is how connected they are, and have been since birth. On average, young people, aged between five and 16, spend three hours online every day. Connectivity permeates their lives – from friendships to relationships, news, entertainment, shopping – and has transformed how they interact. Perhaps its because they watched their older siblings get in trouble from posting controversial content on social media, but younger teens don’t want to be tracked. Apps like Snapchat and Whisper have seen explosive growth in the last few years. In contrast, Facebook has lost 25 percent of this demographic since 2011. The average teenager has at least 150 followers on Instagram, and spends around half an hour a day on Snapchat.
Gen Z is part of a generation that is global, social, visual and technological. They are the up-agers, with influence beyond their years. They are the tweens, the teens, the youth and young adults of our global society. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders. They comprise nearly 2 billion people globally, and they don’t just represent the future, they’re creating it. Like Millennials, these students plan to be pioneers, not merely settlers in a career. 72% of current high school students want to start a business. They feel like hackers, not slackers. Since they’re more jaded, they know life is hard and requires work. If we thought Millennials were addicted to technology, get ready for more. In surveys, these teens put technology in the same category as air and water. They cannot imagine living without being connected all the time.
While most of Generation Z are still too young to vote, their focus has shifted away from party politics to single-topic issues such as feminism or climate change; much of the civic engagement and organising they do takes place on social media rather than through traditional political structures. The feelings of social isolation reported by many teenagers can be hard for older people to understand. There’s a perception that this generation should be the happiest and the most content, because they’ve got so much connectivity, across the world, and so much information at their fingertips. But that connectivity is actually disconnecting people from real friendships and the opportunity to enjoy the world together. It’s creating absolutely unrealistic ideals that young people can’t get to. The solution might be more real-life contact and interaction, because social isolation can have lifelong consequences on the brain and relationships and teenagers’ ability to make sense of the world. Depression and anxiety are already on the rise and being normalised. When children have childhoods, and young people are allowed to be creative and spend time with each other, then they shouldn’t be depressed or anxious.
Generation Z has communicated enough with marketing researchers and academics to reveal that they experience: 4D Thinking. Because their minds are streaming in so many directions, they’ve become post-moderns who are hyperaware of their surroundings. They are fairly happy and well-adjusted, but they are not giddy like so many Generation Y kids were in the 90s. They tend to be more realistic not idealistic, seemingly jaded from the tough economy, terrorism and complexities of life. By almost every measurement so far, these Gen Z kids will take multi-tasking to a new level. They prefer to be on 5 screens at once, not 2 screens like Millennials. Get ready to communicate to them while they look around, not into your eyes.
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